In the past decade, gradual efforts have led to a huge increase in marketing use of digital assets. By far the biggest challenge, aside from the latent nature of bypassing traditional currency options, has been the elusive sense of security. The Intercontinental Exchange (ICE) is changing that.
On Aug. 3, the global exchanges conglomerate announced a solution by way of its new company Bakkt. The digital marketplace is worth upwards of $300 billion, and yet, most crypto exchanges remain unregulated by the government.