Starbucks: Grow, Expand And Innovate4.2

Shares of the popular fast-growing coffee chain have recently stumbled as the company may have appeared to have reached a growth plateau, but this year the company is ready to soar on new initiatives and further advance existing developments.

Founded 33 years ago, Starbucks Corporation (SBUX) has become one of the most iconic coffee brands with established operations in more than 75 countries. The company’s business model is founded on both licensed and company-operated stores with approximately an even split between the two groups. In the last fiscal year, approximately 58 percent of the revenue mix came from beverages, 17 percent from food sales, 13 percent from packed and single-serve coffees and teas and the rest mainly from royalty and licensing, beverage-related ingredients, and serveware, among others. From a geographical perspective, 73.8 percent of total revenue came from the United States and 26.2 percent accounted for the rest of the world, including countries like Japan, Canada, the U.K. and China.

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