Cosplay is no longer a child’s play. It is an industry worth US$ 45 bln, which is growing at the CAGR of 15 percent each year. The growing acceptance of cosplay has transformed the perceptions and made cosplayers into a vital asset that helps fuel the global entertainment business. Cosplay platforms such as Cure WorldCosplay have had an important role to play in the transformation of the cosplay industry. They help bring players from all over the world together and help them interact as well as share ideas. These are not just arenas for sharing creativity but they are also a virtual home for the players.
Cure Worldcosplay (CW) claims that they are the largest cosplay platform in the world. With more than 720,000 members from 180 countries and the availability of the platform in 12 languages, there is reason to believe their claim as well. The platform not only brings the players together but it is also a place for other stakeholders like photographers, prop makers etc. to interact. The rising popularity of the platform can be gauged by the fact that the social media accounts of the platform which include Facebook and Twitter have been exploding in popularity having gained more than 430,000 users.