As Bitcoin (BTC) and other crypto assets started to rally in April and May, users started to suggest that search interest for “Coinbase” and “Blockchain” on the Apple iOS App Store was on the rise. Indeed, many reports corroborated the fact that if you were to look for apps that were “trending” last month, cryptocurrency wallets would have graced your screen.
The thing is, data published via Bloomberg suggests a very different story than the aforementioned points. Per a recent article from the outlet, which cites data from App Annie (an analytics provider that looks at apps downloaded from the iOS Store and Google Play Store), the download count for crypto-related applications is nearly the same for H1 2019 and H1 2018, at 67 million and 65.8 million respectively. This comes despite that Bitcoin has rallied over 200% since the bottom, which is stellar compared to BTC’s dismal performance in the first six months of 2018.