To most in the Bitcoin (BTC) community, mainstream media is viewed with intense skepticism. This isn’t a baseless fear, 99Bitcoins has revealed that the cryptocurrency has been “declared dead” over 360 times in its life, mostly by mainstream media outlets, from CNBC and Forbes to the New York Post and Bloomberg. For instance, one Bloomberg op-ed headline published in January 2018 reads: “Sorry, Bitcoin Fans. Digital Currency Is Still a Dream.”
But, over the past few days, the cryptocurrency industry has secured an ally on CNBC’s “Squawk Box”, a morning segment covering Wall Street buzz. The anchor’s name is Joe Kernen.