Centralized companies building on top of decentralized protocols are currently faced with a bit of a conundrum. As profit-seeking entities, their primary responsibility is to, well, create profits and, eventually, share those profits with their investors. The path to profit creation for low-margin companies requires on-boarding a high volume of users and, somewhere in the process, charging some kind of fee to access the services provisioned.
Here’s the catch: in their current state, decentralized protocols are not particularly amenable to the onboarding of large volumes of users. Barriers to adoption can be divided into three broad, semi-interconnected categories: