IEO Marketing Checklist

IntroFrom the proverbial ashes of Initial Coin Offerings (ICOs), which whilst still popular amongst the crypto community, are beginning to fall out of favor with newer crypto investors and certain skeptics of the blockchain community in general, a new form of offering is on the rise. This is mainly due to the perceived risk of investing in an ICO and the chances for fraud, with some reports stating that over 70% of ICOs run during 2017 were fraudulent. People are also concerned within the cryptocurrency sphere, about the unpredictable volatility of some coin projects. As a direct result of this, Stablecoins have been introduced to the market, these are cryptocurrency coins that maintain price stability. These, however, are not without their flaws and they have had speculation on whether or not they can maintain their own stability. This new offering is what is known as an Initial Exchange Offering (IEO). In this article, we are going to be explaining all of the key points that you need to know if you are planning to launch your blockchain project to the public using an IEO.

A Brief Explanation of IEOsIEOs in simplistic terms are not that much different to ICOs in the way that they operate. Investors are still offered a number of cryptographic tokens in return for the money that they put into the specific IEO project.

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