E-commerce has surely been the greatest by-product of the Internet Revolution. It has reshaped the idea of how products and services are sold and how businesses reach out to their potential customers. From online payments to 360-degree images, it ushered in several technological innovations in the digital world, and the evolution continues as advancements in the field of Information Technology have a direct bearing on e-commerce. So what are the new technologies that are becoming enablers for e-commerce? How will these technologies impact your e-commerce business in the future? Let’s find out.
Absence of real store like experience and having to choose a product by only looking at the image used to be one of the major criticisms of online shopping. The argument did have merit, but with AR or Augmented Reality, you will be able to create a brick and mortar store like experience on your online store. From clothes to furniture potential customers get a better perspective of what they are going to buy when they use AR gadgets to view these products. With the prices of AR gadgets going down significantly this technology are expected to become a market differentiator in the coming years. Future stores won’t survive with AR feature.