By Joseph Weinberg, Co-founder of Shyft Network
In the beginning, there was the internet. Part of the joy of plugging in was the anonymity, the lack of awareness — you could interact with anyone, and anyone could interact with you, and there were no barriers. An ideal way to foster new experiences, but a lousy way to do business. The scientists and engineers who built the internet didn’t care about that; they just wanted you to be able to connect with others at will. The eternal question that hounds the internet is the same now as it was then: how do I know you are who you say you are?