As the Democratic Presidential primary gets underway, more than a dozen candidates have either declared, or are publicly considering running. Some of them, such as Washington Governor Jay Inslee and South Bend, Indiana mayor Pete Buttigieg, have very little national name recognition at this point.
That also describes Andrew Yang, a lawyer and tech executive. But Yang, to the surprise of everyone, including the candidate, found himself this month benefiting from a surge of interest in online communities. Memes featuring Yang and his policies have multiplied, and the ranks of the Extremely Online have rapidly declared themselves part of the #YangGang. Some speculate his meme appeal could give Yang the kind of invisible-to-the-mainstream momentum that ultimately propelled Donald Trump to the White House.