The crowdfunding models have seen fair share of innovation since the mainstream online payment applications have emerged. Bitcoin enabled sending money across the world cheaper & faster; opening new frontiers for innovators to kick-start their business in exchange for “token rewards”. This particular crowdfunding model in cryptocurrency ecosystem is popularly known as Initial Coin Offering or ICO.
ICOs enable projects to raise money from the investors, which usually expect the appreciation in price of the “tokens” they get in lieu of the investment they make. The investment decision is based on a project’s business idea, which is usually expressed in a Whitepaper. Basically, the cryptocurrency investors look at the following factors before putting their money into a project -