Cryptocurrency Bounty Campaigns are Changing Marketing, and the Way We Work

We are all familiar with the image of bounty hunters chasing those who skip bail. Some might be surprised to know bounty hunting is also a big part of the cryptocurrency world. Over the last few years, bounties have become the preferred method for blockchain startups to market an ICO. Simply, a bounty is a payment or reward offered as an incentive for the accomplishment of a task. In the cryptocurrency space, bounty campaigns have a special role that is unlike any other sector. The reason lies in the nature of cryptocurrency itself and the blockchain technology that underlies it:

This quote from Tudor Stomff, CEO of Bountyhive, highlights two important things about cryptocurrency bounties:

Original source
https://hackernoon.com/cryptocurrency-bounty-campaigns-are-changing-marketing-and-the-way-we-work-3d5362ac6802?source=rss----3a8144eabfe3---4

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