The GDPR has lofty goals when it comes to protecting consumer privacy. But even if you’re opting out and blocking cookies, you’re still being tracked. According to a group of privacy advocates in Europe lead by Brave privacy browser, advertisers can even track victims of sexual abuse.
Behavioral advertising has become a sort of trade-off between consumers and companies. With ad fraud costing companies more than $16 billion in 2017, non-human (or bot traffic) is at its highest point. Advertisers understandably want to ensure they get more bang for their buck (and real people to target).