GDPR Can’t Stop Behavioral Ads, But These Bitcoin-Friendly Browsers Can Help15.6

The GDPR has lofty goals when it comes to protecting consumer privacy. But even if you’re opting out and blocking cookies, you’re still being tracked. According to a group of privacy advocates in Europe lead by Brave privacy browser, advertisers can even track victims of sexual abuse.

Behavioral advertising has become a sort of trade-off between consumers and companies. With ad fraud costing companies more than $16 billion in 2017, non-human (or bot traffic) is at its highest point. Advertisers understandably want to ensure they get more bang for their buck (and real people to target).

Original source

Add comment

Please Sign in to be able to leave comments.