Unless you’re Donald Trump or Joan Jett, chances are you actually do give a damn “bout’ your reputation”. We all do. In fact, it’s in our DNA. The very survival of our tribal hunter-gatherer societies relied on reputation. One of the major reasons languages were invented was to enable us to gossip:
A person’s whole life depended back then on what was rumored about them, on whether they were perceived by the others as courageous or rather cowardly. At the same time, it’s the gossip again that paved the way for tribes to cooperate, survive and evolve into the stable societies we thrive in today.