Happy 35th birthday, Mac

On January 22, 1984, Apple released the 1984 commercial – a campaign that only aired once and promised massive disruption in the technology space. Directed by Ridley Scott and featuring Anya Major storming a brainwashing session by PC drones, the commercial changed the way people thought about technology and the subsequent system – the Apple Lisa which morphed into the Macintosh – changed the way people thought about computers.

There is little more to be said about “thinking different” in the crypto space – crypto’s creators think different everyday – but it’s important to look to the Macintosh as the purest example of the perfect marriage of UX, UI, and hardware. While the PC seemed always the winner – Microsoft’s efforts to get DOS and Windows onto millions of machines ensured that – the Macintosh snuck up from behind and is now the default OS and hardware for millions of creatives, programmers, and dreamers.

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