The Litecoin (LTC) foundation, with valuable input from the Litecoin community, has created a new design for the coin in partnership with the Token Agency. The latter is an Australian based design firm that is focused on blockchain technology and cryptocurrency ventures. The blue Litecoin logo first appeared on the recently concluded UFC232. The Litecoin foundation was an official partner of the event.
Since the canvas at the UFS is usually grey and similar to the color of the popular older Litcoin logo, the new blue design was used to allow the image of the coin to stand out on the ring. The new design then resonated amongst the user base and immediately started being adopted by the LTC community.