Go up to someone in public and ask them about blockchain, and nine times out of ten they won’t know (or care) what you’re talking about. How do we change that? Roham Gharegozlou, the mind behind the CryptoKitties virtual cat phenomenon, believes the answer lies in games.
His reasoning is sound. Games are amusing. Blockchain isn’t—at least not to the everyday person. The best way to introduce something serious is with some fun sprinkled in. Gharegozlou understood how people on the internet like cats and that blockchain technology isn’t quite ready for full-on gaming experiences, like say Witcher 3 on Xbox.