Cyber Saturday—Challenging Facebook’s ‘#10YearChallenge,’ Tim Cook’s Privacy Plea, Mega Password Leak26

My immediate reaction to the #10YearChallenge circulating on Facebook: Nope.

Perhaps I am a curmudgeon. In my view, the meme, which prompts people to post before-and-after photos of themselves on Facebook, Instagram, and other social media sites, is no better than a data-siphoning social engineering attempt. The viral campaign exploits our vanity, encouraging us to surrender images of ourselves from a decade ago. People just happen to be packaging the chronology of their physiognomy in a usable format for machines to parse.

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