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New York City subway advertising tends to fall into familiar, millennial-friendly categories like new bedsheets, apartment-search apps, period-absorbing underwear, or smoothie-delivery services.

These ads often shill products that would appeal to the sort of young, urban professional who barely has time to eat meals, let alone cook them, and possesses a never-sated appetite for tweet-length snark. “You get to stop pretending cooking is therapeutic,” a 2 train ad for a produce delivery service reads, for example.

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