I hate LinkedIn. I open it out of habit and accept everyone who adds me because I don’t know why I wouldn’t. There is no clear benefit to the social network. I’ve never met a recruiter on there. I’ve never gotten a job. The only messages I get are spam from offshore dev teams and crypto announcements. It’s like Facebook without the benefit of maybe seeing a picture of someone’s award-winning chili or dog.
I understand that I’m using LinkedIn wrong. I understand I should cultivate a salon-like list of contacts that I can use to source stories and meet interesting people. But I have my own story-sourcing tools and my own contacts. It’s not even good as a broadcast medium. I have 16,000 connections. As a test I posted a story on LinkedIn and on Medium. It’s a post about how to write a book. If the spammers on LinkedIn would have loved to learn something from a writer, I suspected that would have been it. But no. Check out these read counts: