With the remarkable growth of e-commerce, the influencer marketing is attracting attention as a new breakthrough. However, suppliers and influencers are suffering from a variety of problems caused by non-transparency and the intermediary intervention. To find out if there is a workaround, and how precisely the situation can be changed, Coinspeaker reached Jay Yu and Kyle Kim – founders of Spin Protocol, decentralized commerce engine, which empowers suppliers to directly reach target influencers to sell their products worldwide.
Coinspeaker: “In his debut book ‘The Tipping Point: How Little Things Can Make a Big Difference’ Malcolm Gladwell introduced the Law of the Few according to which the success of social epidemic depends mostly on three kinds of people: Connectors, Mavens and Salesmen. Could the massive adoption of SPIN Protocol turn this nebulous concept into a credible business model?”