The NEO Name Service is designed to bring NEO’s blockchain to the masses. This project provides accessibility and ease-of-use. It offers benefits for both regular users and developers to explore.
Similar to Ethereum, NEO now has a Name Service to make the project more discoverable. It is an open source distributed name service to improve the usability of NEO’s blockchain. It can become an integral part of realizing the project’s native smart ecosystem. Initiatives like these can make a positive impact, although their mainstream appeal will always be limited.