JD.com to Track Beef Imports Using Blockchain Platform120.27

Chinese e-commerce giant JD.com has announced that it will roll out a blockchain platform to track imports of beef products from an overseas meat supplier. According to an announcement Friday, the e-commerce platform said it has partnered with Australia's InterAgri to import the firm's Angus beef products to Chinese consumers, making the production process traceable on a blockchain. The adoption of blockchain technology comes as part of an ongoing effort by JD.com to improve confidence among domestic consumers over the quality of products imported through e-commerce platforms in China. As previously reported by CoinDesk, JD.com helped form the Blockchain Food Safety Alliance together with retail giant Walmart, IBM and Tsinghua University.
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